NEW DESIGN CENTER

OUR CASE HISTORY IN CHICAGO

The new design center for Starved Rock Wood Products is a 9700 sqft (900sqm) showroom for kitchen and bathroom solutions, in different styles, in a key position nearby Abt Electronics.

Thanks to the strategic layout organization, visitors are guided and inspired by the complete environments, till the final selection center. To enhance and strengthen the brand, we designed the showroom architecture, where the company’s DNA becomes clearly recognizable.

Beside the showroom design we developed 7 new frameless kitchens and we updated 4 existing traditional kitchens, supporting our client in the transition from traditional to modern European design.

GOLD AWARD

We are very pleased to announce that we won the GOLD AWARD FOR BEST INDEPENDENT SHOWROOM in the US assigned by Kitchen & Bath Design News Magazine (KBDN)

Gold Award
SRWP

CREATION OF A BRAND

Starved Rock Wood Products started about 30 years ago as craftsman’s workshop. Recently, under the guidance of an investor company with a bold and creative plan, this local firm became a full services-wood finishing company for construction projects. We guide them as a creative consultant, supporting their innovative approach with our holistic thinking, providing concrete solutions for Interior Architecture.

We could realize North American Interior Design Market is evolving, looking to the modern European design, reinterpreted for overseas taste.

Based on this, on our distinctive German-Italian approach, and on customer’s advantages, we provide a strong image to their new design centre, creating scenographic spaces in which SRWP’s heart is recognizable.

BRAND ARCHITECTURE

This has been a first relevant step; now the process is going forward, creating other unique spaces, like SRWP headquarters and their showroom in Mendota (Chicago).