IN-HOUSE FACTORY SHOWROOMOUR CASE HISTORY IN PHOENIX (ARIZONA)
SOLLiD is a semi-custom cabinet manufacturer with headquarters in Phoenix (Arizona) committed to serving the western United States, providing a traditional and a contemporary line of cabinetry.
As an external art direction, we designed the new image of their new inhouse showroom.
Based on our distinctive German-Italian approach and on customer’s advantages, we developed a new kitchen modern and transitional style, supporting the company in a strategic transition into a more modern European design.
Opened April 2024, the new building serves as new headquarters, design showroom, experience and learning center for customers, dealers and interior designers.
WELCOME AREA
The entrance serves as the true highlight of the stand, immediately capturing visitors’ attention and sparking their curiosity. It conveys at first glance the company’s renewed, modern identity, an image that is both forward-looking and refined while still allowing the unmistakable heart and essence of SOLLiD to shine through.
STRATEGIC LAYOUT CONFIGURATION
Thanks to the layout organization, visitors are guided by the complete environments, till the final selection center, in which different styles of doors, materials, colors are displayed at customers’ disposal.
Location
Phoenix - Arizona
Size
700 m²
TOTAL COORDINATED SHOWROOM INTERIORS
Inside the showroom, every element is harmonized under a unified branding concept. Products are presented with straightforward explanations and a touch of storytelling, ensuring a coherent and accessible experience across all spaces.
COMPETENCE DESIGN CENTER
Key area, where a wide array of door styles, materials, and finishes are presented empowering customers to explore, compare, and personalize their choices in line with Sollid’s tradition of quality and craftsmanship.
