Project: “Freeland” and “Sparkling” collections (2015-2016)

Qumei Home Furnishings Group is one of the leading furniture manufacturers, design oriented company, in China. Based in Beijing, it has over 600 exclusive showrooms all over Asia. Their DNA is well-expressed in such an elegant form as “beauty of the curves” supported by a Scandinavian background of bending wood technology.

We have developed an art direction for their two main collections: “Freeland” and “Sparkling”.
Our focus has been in emphasizing QM’s main values by updating their furniture style and introducing technical and design improvements. Thanks to 3D-Veneer, wooden organic shapes create new distinctive products, that are light but stable, comfortable and elegant.