LAURYSEN KITCHENS DESIGN EXPERIENCE CENTEROUR CASE HISTORY IN OTTAWA (CANADA)
Laurysen Kitchens is a Canadian company based in Ottawa, specializing in high-quality kitchen cabinetry and custom storage solutions since 1970. With over 55 years of experience, they offer standard, semi-custom, and fully custom designs, blending craftsmanship, innovation, and sustainable practices.
We helped the company to improve their image, developing a strategic showroom planning, conceived as a statement space to embody and communicate the company’s evolving identity. The redesign, covering both the exterior façade and the interior architecture, established a strong foundation for the brand’s transformation. Building on this, we developed a new kitchen style that aligns with a contemporary European design language, shaped by our German-Italian approach and always centered on customer value. As external art directors, we guided the creation of the showroom’s image, officially unveiled in May 2025.
IMPROVEMENT OF EXTERNAL BRANDING AND WELCOME AREA
The exterior and the entrance serves as a striking introduction to Laurysen’s renewed image, immediately reflecting the company’s commitment to modern design while preserving the recognizable heart of its identity. Drawing on Laurysen’s expertise in customized cabinetry and innovative storage solutions,.
STRATEGIC LAYOUT CONFIGURATION
The layout is carefully designed to guide visitors through immersive, fully realized environments that showcase the brand’s vision and attention to detail. Along this journey, dedicated areas highlight different possibilities in style and finish, allowing customers to experience Laurysen’s commitment to quality and craftsmanship firsthand.
Location
Ottawa - Canada
Size
875 m²
TOTAL COORDINATED SHOWROOM INTERIORS
The showroom features a carefully coordinated internal branding concept, with clear product explanations and a subtle storytelling approach that makes the experience intuitive and consistent throughout every area.
COMPETENCE DESIGN CENTER
A key area of the showroom is dedicated to showcasing a broad selection of door styles, materials, and finishes. This space is designed to inspire and engage, giving customers the opportunity to explore, compare, and personalize their choices. In doing so, it reflects Laurysen’s enduring tradition of quality and craftsmanship, while also emphasizing the brand’s commitment to creating tailored solutions that meet individual needs and preferences.
ADDITIONAL SPACES
interior designers & manager office, meeting – board room, children area, stairs – break – lunch room, restrooms
FACTORY SHOWROOM430 sqm - WORK IN PROGRESS
In addition to the newly opened main showroom, Laurysen is currently developing a second in-house showroom. This new space is conceived as a complementary environment to the flagship showroom, with the goal of expanding the customer journey and providing an even more comprehensive overview of the company’s design capabilities. Once completed, it will function as a dynamic platform to present new concepts, explore material and style innovations, and further underline Laurysen’s ongoing commitment to quality, craftsmanship, and forward-looking design.
