DeRUCCI
Project: Creative direction – Bedroom furniture collection (2021)
DeRucci provides a healthy sleeping experience with the latest sleep technology and world-class design, offering a wide variety of luxury sleep products, including mattresses and modern bedroom furniture. With the commitment to high-quality products and services, the company has become a leading global brand in the premium bedding & bedroom furniture industry with retail showrooms in USA, Germany, Italy, Australia, Japan, Hongkong, India, Singapore and China.
After our long-term collaboration, 2021 we developed for DeRucci a complete creative direction project: a new products range combines sleeping and living together and is specifically positioned as the premium collection for the constant development of DeRucci products system. Our creative direction meets the request of timeless excellence, adding a touch of Italian elegance, in an international language.
Embracing the whole bedroom, including complementary products as well, these new solutions open for DeRucci new perspectives, from luxury private residences to exclusive interiors.
Finely detailed upholstery with a select range of natural leathers and colors contribute to a comfortable sleeping for a better quality of life. Balanced proportions and slightly soft curves are combined with industrial innovations, aluminum molds and castings, to create lightness in the sophisticated metal structures.
Our collaboration with DeRucci is based on a constant updating of their existing bestselling collections “KAGE and 0769”, implementing new products with a stronger definite design expression. Remaining beds the protagonists, we even developed smaller furniture products ad hoc to create a holistic sense of bedroom spaces.
Furthermore, an independent upholstered furniture collection with complements for the living and dining area, specifically tailored to the younger, modern generation as target group, was launched on the market.
