Art direction

ART DIRECTION

Holistic PROJECTS in international FURNITURE INDUSTRY

To create a holistic design project means carefully listening to the client’s requirements, choosing the appropriate language to represent its values, accepting different perspectives, coordinating its in-house team applying.

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The unique approach of our studio, with roots booth in Italy and Germany, combines tradition and reliability, passion and commitment, enthusiasm and flexibility. These peculiarities are reflected in our projects, developed for international well-known brands, consolidated by a strong know-how in the furniture industry sector in different markets.

FROM DESIGN CONCEPT TO REAL PRODUCTS

We support the client in every single step of the project:
sketches & concept renders
adjustments & final design
technical outlining & executive drawings
product development & prototyping
solutions for production
launch into the market

Attention to detail is our predominant skill: we create iconic and recognizable designs, we combine design sensibility to innovation, and achieve harmony, matching colours, textures and materials.

UNIQUE PERSPECTIVE, MULTIDISCIPLINARY COMPETENCES

We offer the opportunity to create complete design solutions, starting from a precise idea but with a global thinking, applying our multidisciplinary know-how, and believing in our expertise: from upholstery and furniture for living, dining and bedroom, to bathroom, kitchen, door and wallcovering, functional but rich in details, emphasizing the exclusivity of the overall project.


HOMAG: An evolution described through design

HOMAG: AN EVOLUTION DESCRIBED THROUGH DESIGN

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Homag is a world leader in the production of HIGH-TECH machines and systems in the integrated software solutions for the industrial and craft production, in the woodworking sector. A group of primary importance at international level.

A significant change of the industrial vision. A new business strategy to be told, also experiencing the spaces.
This is the ambitious challenge, that such a global player like Homag threw to us in 2017. We dealt with it in our approach made of creative consulting and design, passion and research, style and concreteness.

In this way, an integrated project has been developed, made of numerous pieces that, together, created a new image of the company. Our contribution brought to a visible business change.

Many projects, one thought.

Homag website

CONCEPT STRATEGY

“Eternity has always been and is even now supported by a circle. Because both have no beginning and have no end.”

We developed the Strategic outline of a new Homag image using the CIRCLE symbolism to give a change of perspective and a new shape to all following projects: this comes from the analog identity of Homag, the section of the trunk, but reaches a new level of perception becoming a digital sign.

This symbolism can be applied on various aspects of Homag company philosophy. The circle shape has an enormous magnetic force, because it attracts the eyes of the spectators, is very effective in highlighting important concepts and is often associated with future themes, as Circular Economy, Circular Business, Productive Process 4.0, Ecology.

This reflects the new structure of Homag, from the business units to the organization concept.

EXHIBITION ARCHITECTURE

We took care of the three-dimensional spaces so as to return the portrait of the new Homag: from HARDWARE to DIGITAL/TECHNOLOGICAL solutions.
We designed and implemented the strategy to tell the image of Homag through its different brand spaces.

Ligna Fair 2017, 800 sqm
Holz-Handwerk 2018, 2500 sqm
Xylexpo Milan 2018, 1610 sqm
WMF Shanghai Fair 2018, 1000 smq
Ligna Fair 2019, 7500 sqm

INNOVATION CENTER

We planned the architecture of the Innovation Center, a space inside the “Ligna” Fair (2017).

Renewal consists here in presenting their technological innovation not using the exposed machineries, but only through a path made of dedicated spaces that, thanks to transparent displays and holograms, are able to bring the attention to the single machinery itself. In this way the emotions have the freedom to absorb all information about the new technologies of Homag.

No longer simple containers for machineries for sale, but new spaces that become an emotional story of Homag’s new business strategy.

The structure proposed for the Innovation Center gives also the possibility of being reused by modulating the components. Such a feature is advantageous from the point of view of the investment and will become a real format to be used depending on communication needs.

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MULTIMEDIA CONTENTS

We accompanied the projects on the brand spaces with the creation of digital tools and videos, to virtually let visitors into the Homag Smart Factory, providing support to orient themselves in the world of Homag software and adding substance to the new way of conceiving architectural spaces.

We supported the projects of Brand Spaces with a strategic vision to express the perception of an innovative company, immersed in the digital world.

BRAND SPACES GUIDELINES

We redesigned the layout of the showrooms and stands for trade fairs.
We designed the guidelines to be followed internationally, implementing some concepts such as the “media tower”, to tell Homag in a more emotional way.

BRAND ARCHITECTURE

Homag China, Shanghai headquarters
While Homag general project was taking shape, we began the interior design of Homag’s new headquarters in Shanghai: a large project developed on two floors of 2200 square meters each, designed with criteria of flexibility and functionality.

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LIGNA FAIR 2019

At the Ligna fair in 2019 we applied the synthesis of the path we carried out with Homag up to that point, making more and more evident an architecture of a rather emotional impact than coldly technical, also through the use of new technologies, in order to continue to tell in a digital way the technological and innovative development of Homag.


About us - Chyba and Partners - Strategic Design Consulting

Inspired by our surroundings

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Have a look at How and Where we are! Meet our team!
We have chosen this new residential, office and commercial complex in the historic center of Vicenza, the “city of Palladio”, in the northern Italy, between Venice and Milan: Borgo Berga is the result of a redevelopment of a former industrial area, designed by the famous Portuguese architect Gonçalo Byrne, also author of the Lisbon VTS tower. In its relaxing garden we like having a brainstorming, enjoying a coffee.

The environment

and the surrounding area inspire our work every day! The famous Italian Renaissance architect Andrea Palladio was inspired by this territory as well. Indeed, our product design, interiors and creative consulting projects are the result of a deep research and become characterized by simplicity, cleanliness, consistency and innovation.

Once inside

the studio you can feel its peculiar aspect: precision, professionality and quality given by the German origins of the founder René Chyba, which are perfectly combined with Italian lifestyle, tradition and elegance. Magazines, books, materials, samples and prototypes become characterizing elements, and allow us to savor the projects in all their nuances and to develop them responding the market needs and modern tendencies.

1-team-borgoberga-chybaandpartners

Our team

product and interior designers, architects, 3D render and graphic artists are able to combine their creativity and experience; our multidisciplinary synergy and international thinking are fundamental for us to obtain always worldwide excellent results. This mixture of elements, which distinguishes our way of being, has been appreciated over the years, since 2012, by our European clients as well as by our American and Chinese customers.

GET IN TOUCH

WHO WE ARE

CHYBA AND PARTNERS has been providing creative strategic design consulting since 2012. We specialise in furniture industry, combining Italian elegance and style with German reliability and quality to assure the best results.

OUR VISION

Our interdisciplinary team translates ideas into appealing projects that match the client’s brand and allow staying competitive in the global market. We focus on a balance between aesthetic and functionality, deeply considering a sincere satisfaction and concrete benefits of our customers.

APPROACH

Design as process, with the right balance between design and quality, aesthetic and functionality. Development of conceptual and trendsetting aspects in order to create commercial products.

YOUR BENEFITS

Development of projects, which are clearly distinguishable from those of competitors.
Creation of values for your brand by consistently aligning product development with your business goals.
Design of aesthetic and functional products with long-term availability.

WAY OF WORKING

We support you from the project’s definition to the result, adapting our creative approach to the customer’s needs.

Analysis and Research

Time planning
Product research
Layout analysis
Briefing definition

Concept design

Concept proposal
Main materials
Color concept
3D Visualization

Final design

Rework and adjustments
Deepening and reviewing
Detail working

General executive design

2D technical drawings
Particular details
Construction drawings

Built assistance and Technical support

Discussing details
Updating dimensions, proportions, materials

OUR CLIENTS

In close cooperation with expertise partners and international well-known brands, thanks also to our extensive professional network, we offer our client a personal design service.
You will take advantage of our whole know-how in the furniture market.